Sharing the Spotlight—and the Revenue: UNM Prepares for Historic Payouts to Athletes

Starting July 1, The University of New Mexico will begin sharing athletic revenue with student-athletes in football, men’s and women’s basketball, based on NIL contracts and eligibility. Although the NCAA cap is $20.5 million, UNM expects to stay well below that due to financial constraints. To support this, UNM has launched the Lobo Alliance, plans to grow sponsorships, and is focusing on fundraising, community engagement, and future media rights deals.